infinite ideas to solve brand marketing challenges

Design and branded zexzoo as a startup business in Las Vegas. The company looked to us to create, build and develop a sexy, engaging brand that resonates with their targeted demographic.

Firstly, we defined the mission of the company...to accommodate visitors/locals to a VIP nightclub experience. As well as the allure of their services...dedicated concierge treatment throughout the evening, limousine transportation, front-of-the-line entry, reserved seating, and bottle service.

Full access to the hottest nightclubs with no waiting, after-party hot spots and answers to all of their questions, wants or needs any night of any week.

Tasked with building the company’s image, brand and overall look to appeal to club goers, we had to create a hip logo with “VIP” written all over it. From there, the brand identity began to take shape. We enjoyed evolving and finessing our marketing materials with attention grabbing effects but was also careful to always keep things user-friendly.

infin80 creative^® | Web & Graphic Design is home to Las Vegas’ most talented, knowledgeable creative teams. Since 2001, we have been busy converting clever concepts into invaluable brands that inspire and function as a powerful marketing tool.

The solution was to strip the package down to its bare essentials: the product itself, its story, and the designer. This enabled us to bring the components together into one cohesive system of product photography, a pared down color-coding, and concise typography. The result is a package design honoring the product while telling its story with clarity and honesty.